How have you guys promoted programs you've produced?

Recently I’ve started a new project, see the website here, and I was wondering how I could promote it, once its released.

Who sees the irony?
*Asks how to promote something…

By promoting it*

While I would normally recommend some form of social networking advertising, facebook, G+ etc. it may not be the best method for this situation. I would post around on developer communities, hell this might be a good place to promote it a little in the off-topic category as some people here might be interested in learning programming. Just find some developer communities that are open to project promoting and promote away. Some social advertising might help but you don’t need to go crazy with it.

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